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I know some of you guys/gals have what I would call monsterous accounts with hundreds of thousands if not millions of keywords.
My question is how do you do this in terms of keeping up with best practice account creation, testing, tracking etc?
I am still using adwords editor and the web interface - so I guess the main answer is using different tool sets, but even so the overhead must be immense.
Any pointers greatly appreciated.
Once one or two words shoot ahead you create individual ad groups for them inside a valuables campaign