Edit Campaign Settings best practices

[lipets]

Just setup a new campaign 3 days ago

Budget, I set it at $50

Yes or No to the following?

Position preference: Enable position preferences

Ad serving:
Optimize: Show better-performing ads more often

Rotate: Show ads more evenly

Results so far
Content network total Enabled
35 32,826 0.10% $0.13 $4.57 3.5
search
64 3,387 1.88% $0.27 $17.54 4.9

[poster_boy]

To determine how the $20 you've spent has performed, are you tracking your conversions?

[lipets]

yes tracking, one conversion.

[poster_boy]

Not bad at all. I would try to maximize your learnings with your initial spend... so, I'm not sure it's "Best Practices" that I would target - but, rather - are you gaining enough learnings in the areas that you wish to scale in the future? If you envision Content Targeting as part of your future mix... then testing both Search and Content is a good thing.

The only change I'd recommend is ditching Position Preference - that thing doesn't work.

[eWhisper]

I'm not a fan of turning on ad optimization when starting new accounts.

Create some ads with different USPs, marketing messages, offers, etc and then test which offer does best.

Ad optimizer serves the highest CTR ad the most; not the highest converting ad.