Based on what I saw in examples of our reports, there are two things to be fixed:
- “other unique queries” has come up for about one third of the total number of clicks which is too high as this does not really tell us anything
- We also want to see keywords that have triggered our ads but did not received any clicks
If we are to set these two by priority, the second one would be the one to be done first.
suggest you submit them here:
[webmasterworld.com...]
Google AdWords Features I'd Like to See, #9