How to Bid for Broad, Phrase & Exact Words

[nickyjoy]

Can any one tell me

How much to bid for Broad, Phrase & Exact Match words as i know it's not advicesable to a have a flat bid for every match of words can anyone suggest me about the bidding i know i also to take to account the competition of the words & again what is the min bid for that word, however, how much i can bid .......... plz suggest

[RhinoFish]

can you tell me how much money i should spend promoting my business, buying my groceries and educating my children first please? :-)

others can't possibly answer your question for you.

[boomtown123]

Rhinofish is right. The best thing to do though is to experiment. Jump in there and give it a shot! There's no one answer.

I've learned that a successful Adwords campaign should be monitored and tweaked from time to time. Go with your gut in the beginning and keep a close eye on ROI. You'll eventually arrive at he "correct" bid amounts.

Good luck!

[netmeg]

As a very general rule, I bid highest for exact match, lowest for broad match, and phrase match is somewhere in the middle - to begin with, till I figure out what works for that particular situation.

[Zealot]

And once the exact matches gain their history of quality score then you can start lowering the bid on them until eventually you pay the most for broad match and least for exact matches. At this point you just have to keep an eye on ROI or whatever you preferred kpi is.

Zealot

[Essex_boy]

Personally I go at the same level for them all.

[Extracold]

OK - Cat among pigeons but I'm going to ask it!

What about just leaving it on auto pilot (Budget Optimiser), i.e. setting a max monthly budget and trusting totally for big G to do the best for you? I understand fully you can't then fine tune your bid to hit, say, positions 4-6 for a particular key word, and abdicate all responsibility to Big G to do its best for you.

But.. at the end of the day, how much real, demonstrable, extra bang for your buck do you really, really, get by manualy bidding? And, as important, how many extra man/hours does that cost in monitoring & analysing the manual bidding prices, then tweaking the bids* over what is probably a fair size portfolio of key words, then re-checking the bid/ positions?

* for this purpose, let's set aside the concepts of split testing advert copy / key words themselves as a specific entity and just focus on, all else being equal, on the actual bid price process.

[RhinoFish]

When you turn on the Budget Optimizer, you're telling G that it's more important to spend your entire budget each day than it is to aim for roi - so don't blame G when your ROI plummets, you told them to do whatever it takes to spend all of your allocated budget.

BO stinks... if you care about your ROI.

[QualityNonsense]

Agree with Netmeg, especially given how broad match is behaving now.