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Ive been scratching my head for almost two weeks now. One of my best performing adgroups went from 2% conversion down a 1.
I have tried everything imaginable to track the problem (lots of days and night without sleep). The only thing I am left with is the possibility that google is sending me crap traffic.
I have taken a lose with this one and have been busting my butt to make up for it with other things.
Usually when A problem like this presents itself I am able to track down the problem and correct it after many tests. Not this time.
This is by far one of the strangest happenings since I first started working online.
If this does not help, how about competition? Did something new kicked into the market which is more attractive or same thing but cheaper, better? When you type your best keyword into Google Search, is the situation the same like two or three weeks ago? New ads?
If none of those applies, keep in mind that two weeks is not enough to get worried. You may say that you’ve never had that before, no matter about the time of the year, but it happens sometimes, with no reason known to you.
Not that you can really tell, but there may be a completely different type of products being sold, that has become more competitive. Whatever the product is, people searching for that may be inadvertantly triggering your ads as well...and i gotta admit, i click on ads where I think to myself "why the heck is this ad being displayed?" mostly out of curiosity i guess. any way, check out the posts below - it can explain a little into how that is happening:
I'm thinking I should probably suspend all my Adwords campaigns for those products until next Fall, and find something that converts well during summer. I honestly don't know what converts high during summer since apparently there seems to be little if any information regarding this problem.
I'm fairly new to Adwords.
[edited by: Webdetective at 3:57 am (utc) on July 12, 2007]
Some keywords (and ad groups) have the same CTR with zip sales compared to many, many months of consistent conversion %. Many highly relevant and optimized keywords/ads/groups at position 1 to 3, with 15 to 25% CTR have also took a beating to "poor quality" with ridiculous minimum bids for no reason (just so happens to be the converting keywords by the way). If I didn't trust Google so much, I would think that this is some form of price fixing ;)
I would email, call, snailmail and scream until they clean this nasty up. . . It is giving all of us some serious pain . . all but google's bottom line that is.
Another extremely troubling thing I'm noticing is an increase in impressions and non-converting clickthroughs on random keywords any time I delete other non-converting keywords.
For example, I was getting around 4000 clicks a day from one AdWords campaign. I deleted a few big keywords that average around 800 clicks a day. These are historical averages over the past year. So you'd expect that I'd now be seeing around 3200 clicks a day - but somehow, mysteriously, impressions and clicks on all the otherr terms has somehow managed to jump up so I am still averaging around 4000 clicks a day. This has happened each of the 3 times I've deleted poorly performing keywords over the past month.
Things are really wacky lately ...
One campaign I run averages between 900 and 999 clicks per day. In your case you receive the same number clicks even when you delete portions. In my case, I cannot INCREASE my clicks. No matter how much I optimize the adgroups or add more keywords, I cannot break the 1000 a day barrier.
I know it sounds utterly ridiculous, but for this campaign it seems that I have been capped at 1000 per day, no matter what I do. (Note that this is an affiliate campaign)
Looking through my logs, I'm seeing my campaigns for [brand widget] triggering for phrases like [different brand widget parts]. The site I am driving traffic to doesn't sell the alternate brand or parts, so while people clickthrough, they don't convert.
I'm working with 1000+ word negative keyword lists for many of my campaigns.
I've opted out of the search network on many of my campaigns. While my traffic has decreased, my ROI has gone way up.
The only thing that I can imagine is that they just don't like my account and/or sites and are showing the ads less on purpose. All in all, I've really stopped caring about google and adwords and concentrate more on Y! and MSN. I don't know what else to do. :(