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Perplexed About Ad Quality

I am doing everything possible to keep my ad quality high to no avail

     
10:18 pm on Jul 3, 2007 (gmt 0)

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I am a bit perplexed about Google's ad quality score...I can't seem to win.

I'm trying to use Adwords to drive people to a newsletter signup page. The site has been around for a few months, I have a privacy policy and a contact us page. Recently I used the following Ad title and keywords:

Keyword: make money with squidoo
Ad Title: Squidoo Marketing
Ad Description:
Deal With Squidoo as Your Ultimate
Marketing Tool. Free Information

I've created a specific landing page for this campaign with a page title of "Squidoo is Full of Marketing and Money Making Secrets" and the page simply talks about Squidoo as a marketing tool.

With all this, Google wants me to raise my minimum bid to as high as $1.00 for some keywords and $0.20 for the most obscure keywords.

It doesn't matter what topic I focus on within my niche on this site, it seems that Google is determined to make me pay more money.

Any suggestions?

10:49 pm on July 3, 2007 (gmt 0)

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Is your site more than one page? Do you have a privacy policy, contact page, TOS? Any other content besides the one page?

If the answer to any of the above is no...then you need to fix it.

10:51 pm on July 3, 2007 (gmt 0)

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Yes, there are multiple pages to the site. I have a privacy policy and an about us page with contact information on it.

No TOS page - would that make such a big difference by itself?

The site is an article site (NOT an article directory, but unique content on affiliate marketing). I have probably about 20 articles published right now - so there is that in addition to the pages you mentioned.

11:14 pm on July 3, 2007 (gmt 0)

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Is your actual keyword phrase on the site? What's its density?

I know based on what your site would seem to contain that Google should be able to figure it out however, in my experience if you don't have a good keyword density for the actual phrase- Google doesn't like it.

11:21 pm on July 3, 2007 (gmt 0)

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Being that squidoo is the central keyword, the density for that word is 3.1%
11:28 pm on July 3, 2007 (gmt 0)

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i don't think density necessarily plays a role

i have a client who has a "find a widget" tool the landing page tells you how to find a widget

95% of the keywords aren't about the widget.

the keywords are about reasons why people want to find that widget.

it's like bidding on the keyword transmission explosion, and getting an ad to locate a mechanic.

there is nothing about transmissions on the landing page, but the keyword quality scores have always been high *shrug*

unless google crawls the whole site and smells there is tons of legit content and doesn't give a negative quality score...

12:07 am on July 4, 2007 (gmt 0)

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I asked because you said your keyword was "make money with squidoo" so just because "squidoo" is there it means nothing in the perverse eyes of Google's quality score.

I have had "blue widget" with a great score and "blue widgets" with a poor score. That's how strict G can be.

I have had "widget guide" with a great score and "widget guides" with a poor score.

So ya, single words and even letters matter.

1:03 am on July 4, 2007 (gmt 0)

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So do you think it is better to group your words by keyword phrases? In other words, rather than setting up something just for 'widgets' setup a category for 'blue widgets'?

The reason I am asking is that I'll have a very low # of keywords for each ad group, but I'm willing to do it if necessary.

4:25 am on July 4, 2007 (gmt 0)

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The problem isn't you, it's the keyword.

The keyword 'squidoo' is a very low volume search word. Until this year, it typically had < 700 queries per month and most of them were probably people who mistyped 'skidoo'. As far as the Google engine is concerned it's an unimportant term. Secondly, there are very few advertisers for this keyword.

A keyword that has very few advertisers and very little search volume will typically experience this sort of QS result. First because the total ad clicks versus organic clicks is low. This makes it hard for everyone. Second, the ads are showing on the right column most often and rarely above the free listings which further reduces the ctr for all the ads. The net result is poor QS for all and the results you are seeing.

The guy in top spot, squidoosecrets.com occassionally shows up in top postion and this which will make him very hard to get past. His occassional banner position works for his ctr and improves his hold on this spot.

What you're hoping for at this point is actually more advertisers to show up. The more ads there are, the more ad clicks versus organic clicks will occur and the more the engine will start giving this keyword more credence. Squidoo Secrets is unlikely to be unseated until there are enough advertisers that Google regularly puts 2 or more ads in the banner positions.

Quit spending time on site revisions. Most of the things listed in this topic aren't even worth reading. The problem isn't you, it's just how the engine works.

One word of caution. Don't get a long history of poor click throughs or they will plague you forever. It's best to pause these keywords until more advertisers appear. When new ones come up they come up with a clean QS and they will appear above you because of your history of poor QS. It will be an uphill battle that you won't win otherwise.

Good luck!