Welcome to WebmasterWorld Guest from 3.226.251.81

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Quality Score Gone Wild?

Zero Impressions All Time - Great to Poor in 30 days

     
10:15 pm on Jul 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


I have a misspelled keyword in an ad group that is under 30 days old.

When I first added it, got the great quality score of $0.04.

Now today, with ZERO ALL TIME IMPRESSIONS, the keyword went to $10.00!

What is the deal?

I can't WAIT to hear a rep explain this one...

10:44 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


Got off the phone with a rep...

He says that if you show zero impressions for a keyword in an ad group over a certain period of time, the quality score will be deemed bad - that's the reason for the jump from .04 to $10.

I think it is BS.

I have managed tens of thousand of misspellings on several accounts that have had zero impressions and I have never seen this behavior before.

What makes no sense to me, and what holds a user back from having a great experience is - If this is true, when someone now searches for that misspelling, my relevant ad won't show up - because I'm not paying $10...lol...

I asked the rep why all the other zero impression keywords are still GREAT, he said that the system randomly goes through accouts...

But what kills me is that i have tons of misspellings of 1,2 and 3 keyword impressions with a CTR of 50% - 100%

Because they have low impressions, are those quality scores going to go up too?

Makes no sense...I have a RELEVANT ad waiting to be triggered for when someones fingers slip on the keyword, and because no one in under 30 days has made that screw-up, Google penalizes me with a $10 keyword.

GTFOH!

And the rep said that once there is volume for that misspelled keyword, my minimum bid MIGHT go down. LOL.

I guess they train reps to never admit there could be a flaw in their system...

11:03 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Dec 4, 2003
posts:233
votes: 0


It's not a flaw.

Google have been trying to railroad advertisers into bidding wars on the higher searched keywords for a long time now. First the keyword limits per account were cut, then the official advice effectively became "only a small numnber of your keywords make the most money for us .... sorry, you. So you should bid on those. Along with all the other advertisers." Or words to that effect. And now the "quality" scam score actually prevents you bidding on new keywords. Quality? Relevance?

What was that statistic, about the % of total searches that are new keywords? It's a large percentage.....

11:04 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


even more weird.

every adgroup with a misspelling in it has at least one keyword that went from .04 >>> $10 with the characteristic of zero impressions all time.

google need to stop playin' :/

11:12 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


ronmcd - *sigh*

But thanks for speculation - I will make sure to take that into consideration with my 6 and 7 figure adspend clients want to move more money away from google and to yahoo (can't believe i am saying this!) and msn.

if what u say is true, it is sad how i can make tons of money, have a high ROI and pay google nubbins...and they try to pull the rug from under me because they ain't getting rich off my legit plan.

11:39 pm on July 3, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


now that i think about it, google seems to have always been sour about setting up adgroups to focus on misspellings...

they keep saying there is no need, that their system will handle the misspellings for you...

hmmmmm...

makes sense though by automatically showing an ad for a keyword you have not chosen, you drive up the costs for those who intentionally bid on that keyword. and their little system drives up the price...and they know i won't stop bidding because i am still getting a deal...

*sigh*

7:01 am on July 4, 2007 (gmt 0)

Junior Member

10+ Year Member

joined:Aug 31, 2005
posts:159
votes: 0


metakomm,

Without actually seeing the Ad Group I can't comment on what triggered the increased minimum CPC requirements, but I can assure you that it wasn't because we randomly look through accounts for zero impression terms and automatically assign them a lower quality score. That answer was false on both fronts; we don't view zero impression terms as automatically having a low quality score, and we don't do anything randomly.

Feel free to StickyMail me the details and I can have a look at the Ad Group.

AWA2

8:01 am on July 4, 2007 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Nov 22, 2003
posts:1230
votes: 0


I would agree with what the account rep told you. Any keywords I have that don't get impressions soon go inactive and the bid jumps. In fact with many of my keywords the minute they get activity Google ups the bid. The only really high bids I get come from some targeted ads. Its almost like when you target the keyword Google says they're doing that because its making them money so lets get a bigger cut from them. Its really more of a "racket" now than buying advertising.

Actually its a pretty dangerous system now in many respects. If you don't meet Google's higher bids your business can vanish quickly if you aren't well positioned in the search areas. With the old system you just dropped in the rankings if you didn't anti up. Now you can just flatly disappear.

1:27 pm on July 4, 2007 (gmt 0)

Full Member

10+ Year Member

joined:Feb 14, 2005
posts:324
votes: 0


AWA2 - Thanks for paying attention to this. I will mail you.

ONE keyword went back to the GREAT quality score. However, another is still $10.

If there is a glitch...Just say so...I don't want to communicate to my clients that there are $10 keywords for misspellings that have impressions...Don't put me in a hard place when I tell my client I will do the best I can to keep costs low and deliver conversions.

I just want to say we all have our google theories, which is natural, but sometimes reps just feed you bull...Like what I posted.

Because if what the rep said was true, then I would still have a $10 keyword. It is $.04 again. Although another is still $10.