Welcome to WebmasterWorld Guest from 188.8.131.52
When I first added it, got the great quality score of $0.04.
Now today, with ZERO ALL TIME IMPRESSIONS, the keyword went to $10.00!
What is the deal?
I can't WAIT to hear a rep explain this one...
He says that if you show zero impressions for a keyword in an ad group over a certain period of time, the quality score will be deemed bad - that's the reason for the jump from .04 to $10.
I think it is BS.
I have managed tens of thousand of misspellings on several accounts that have had zero impressions and I have never seen this behavior before.
What makes no sense to me, and what holds a user back from having a great experience is - If this is true, when someone now searches for that misspelling, my relevant ad won't show up - because I'm not paying $10...lol...
I asked the rep why all the other zero impression keywords are still GREAT, he said that the system randomly goes through accouts...
But what kills me is that i have tons of misspellings of 1,2 and 3 keyword impressions with a CTR of 50% - 100%
Because they have low impressions, are those quality scores going to go up too?
Makes no sense...I have a RELEVANT ad waiting to be triggered for when someones fingers slip on the keyword, and because no one in under 30 days has made that screw-up, Google penalizes me with a $10 keyword.
And the rep said that once there is volume for that misspelled keyword, my minimum bid MIGHT go down. LOL.
I guess they train reps to never admit there could be a flaw in their system...
Google have been trying to railroad advertisers into bidding wars on the higher searched keywords for a long time now. First the keyword limits per account were cut, then the official advice effectively became "only a small numnber of your keywords make the most money for us .... sorry, you. So you should bid on those. Along with all the other advertisers." Or words to that effect. And now the "quality" scam score actually prevents you bidding on new keywords. Quality? Relevance?
What was that statistic, about the % of total searches that are new keywords? It's a large percentage.....
But thanks for speculation - I will make sure to take that into consideration with my 6 and 7 figure adspend clients want to move more money away from google and to yahoo (can't believe i am saying this!) and msn.
if what u say is true, it is sad how i can make tons of money, have a high ROI and pay google nubbins...and they try to pull the rug from under me because they ain't getting rich off my legit plan.
they keep saying there is no need, that their system will handle the misspellings for you...
makes sense though by automatically showing an ad for a keyword you have not chosen, you drive up the costs for those who intentionally bid on that keyword. and their little system drives up the price...and they know i won't stop bidding because i am still getting a deal...
Without actually seeing the Ad Group I can't comment on what triggered the increased minimum CPC requirements, but I can assure you that it wasn't because we randomly look through accounts for zero impression terms and automatically assign them a lower quality score. That answer was false on both fronts; we don't view zero impression terms as automatically having a low quality score, and we don't do anything randomly.
Feel free to StickyMail me the details and I can have a look at the Ad Group.
Actually its a pretty dangerous system now in many respects. If you don't meet Google's higher bids your business can vanish quickly if you aren't well positioned in the search areas. With the old system you just dropped in the rankings if you didn't anti up. Now you can just flatly disappear.
ONE keyword went back to the GREAT quality score. However, another is still $10.
If there is a glitch...Just say so...I don't want to communicate to my clients that there are $10 keywords for misspellings that have impressions...Don't put me in a hard place when I tell my client I will do the best I can to keep costs low and deliver conversions.
I just want to say we all have our google theories, which is natural, but sometimes reps just feed you bull...Like what I posted.
Because if what the rep said was true, then I would still have a $10 keyword. It is $.04 again. Although another is still $10.