Scenario:
I have a term that says it received x number of impressions and x number clicks resulting in a click thru rate of 5.8%. However that keyword got disabled.
My account rep told me that it's really not 5.8% click-thru because not all the impressions on Google.com are reported in their system to us.
Why show us any impressions numbers then if they are not accurate?
Also now that they are a public company do you think this will change? How can they withhold/not disclose accurate data now?
Hmmm, shady
My account rep told me that it's really not 5.8% click-thru because not all the impressions on Google.com are reported in their system to us.
bostonseo, this is news to me. I'd certainly ask my rep for clarification.
If I had to guess what they meant, it would be either that:
* they were alluding to the fact that all your impressions and clicks are filtered before being delivered to your stats page - and that anything that is suspicious is filtered out. So in this sense it is quite normal for impressions to not be 'reported'. Or, perhaps
* they were referring to the fact that, if your daily budget is lower than that required for your ad to show 24/7, then the number of impressions in your stats is not an accurate reflection of the number of impressions that actually occurred. For example, 10,032 searches (impressions) may have occurred yesterday for the keyword [vintage wooden duck calls], but your budget only allowed you to appear for 7021 of them.
Hope that makes sense.
AWA
You know, bostonceo, I've just re-read your post, and I may have missed the point in my previous post.
So here I am again, for Part 2.
If the subject of conversation was why a keyword with a 'high' CTR was disabled, your rep was probably referring to the fact that performance (in terms of disabling) is measured on Google alone (as reflected in your 'Status' column), rather than being measured on Google plus all partner sites (as reflected in your 'CTR' column.
So your CTR rate on Google plus all partners is 5.8% (for whatever date range you are looking at), while it was under the minimum standard as measured on Google alone.
AWA
My concern is why don't they just tell what the impression total really is just on Google.com? If it's not really 5.8% click-thru why does it say it is? Why can't the data be accurate? It makes no sense to me really. What is there to hide?
My concern is why don't they just tell what the impression total really is just on Google.com? If it's not really 5.8% click-thru why does it say it is? Why can't the data be accurate? It makes no sense to me really. What is there to hide?
Nothing to hide at all, bostonceo - I think this is simply miscommunication at work.
To be clear:
* The CTR shown in your stats is the actual and correct CTR for your keywords/Ad Groups/Campaigns on Google and all partner sites combined, for whatever date range you are set to. It is not for Google alone.
* The Impressions shown are the actual and correct number of impressions for your keywords/Ad Group/Campaigns on Google and all partner sites combined, for whatever date range you are set to. As above, the impression numbers are not for Google alone.
* The Status column of your stats, shown only at the Ad Group level, tells you how the keywords have performed on Google alone, not including any partner sites. It is this column that tells you how your keywords are performing, on Google alone, in terms of being disabled or not.
AWA
Here are the specifics:
I added a term Aug 28th; exact match format just so you know.
It was active for 4 days and according to the data in the campaign summary there were 17 impressions, 1 click, CTR 5.8%.
My question is why did this term get disabled and has been disabled since?
It was active for 4 days and according to the data in the campaign summary there were 17 impressions, 1 click, CTR 5.8%.My question is why did this term get disabled and has been disabled since?
This indicates to me that the keyword has been previously used in your account, and was disabled in that previous usage.
If this is the case, and the disabled keyword was not then deleted (in every place it occurred in the account), then when you re-enter it, it will be disabled very quickly. This is because it is, in fact, already disabled.
This is just an educated guess, having been made without seeing the account. I'd contact support again for a more precise answer.
(By the way, one thing I'm not sure about is that you mention seeing the stats in the Campaign Summary, where there are no keywords stats at all. So the above is written assuming you were looking at the Ad Group level, for the appropriate date range.)
AWA
The account is relaunched with an entirely new login/password and new tracking url's, ad copy and descriptions. It should not be subjected to previous historical performance based on that, but nothing would surprise me.
Google why are you such a mystery and pain in my rear :)
I swear Overture is a delight to manage comparatively.
Indeed!
