Does Ppc For Banned Site Costs More.?

[semonline]

A site has been banned by google & i have created its PPC campaign. It deal with home business. Suddenly all the keywords of maximum adgroups are inactive. Their Min Bid is set to a $10 per keyword.
What should I do to bring down the rates..? Shoul I register a new domain?

Pl suggest.

Thanks in advance...

[inasisi]

You have not even told us why the site is banned. Don't expect any help from around here for doing any thing illegal.

[ronmcd]

I think he means banned as in deindexed from the natural search results, hence he wants to use ppc? Being banned from the google index has nothing to do with doing something illegal.

To answer the question .... I have no idea. It may just be that the site falls foul of the adwords "quality score", and even if it were indexed in google its quality score would be low, driving up the min cpc.

I would suspect that currently it makes no difference if the site is indexed or not, or banned or not. People use adwords specifically to advertise new sites that arent indexed. But with the requirements for the quality score becoming more seo-like, perhaps it will be important in the future.

[netmeg]

Depends on how long your campaign has been up - it can take a week or two to sort out.

[wrgvt]

Although you have to suspect that if the site's quality doesn't meet the search index quality criteria that it won't meet AdWords quality criteria either.

[semonline]

I beleive the site has been banned due to heavy irrelevant inbound links.

[briggidere]

It can't be banned for too many irrelevant links, otherwise i'd do it to all my competitors and get them banned. Google is not stupid like that. It must be something else.

[ronmcd]

You would think, wouldnt you briggidere.

But it IS true that if most of your inbound links come from site-wide links and use the exact same anchor text, your page (not site) can be penalised for that phrase you used in the anchor text, I've seen it myself. Now in theory someone else could do this TO you. So it is possible for inbound links to hurt you. I do believe it used to be only the links you could control, ie outbound links, that could damage you.

Not sure if inbounds they can get you completely banned though, Im struggling to work out how.