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did look through how adsense publishers will be able to see my ads, and am wondering if they'll know how and if they'll bother looking there and i'm concerned with how little they may find. it's not streamlined into the process as well as i had hoped, it's ganged with the other ppa stuff (like offering adwords, google checkout, adsense signups) under "other", so they have to know to look there first. Then G tries it's best to match offers with the adsense publishers site, which is good, but i think they need to make it more obvious - either integrate it into the ad / unit creation process that most use (the adsense blocks) or split it out so it stands on its own and is more noticeable. Other, sitting beside the ppa offers that G already has, doesn't seem to do it justice for me, in terms of opportunity or noticeability.
suspect many will report low uptake.
but i'll post back either way once i've got it offered to adsense publishers.
It's pretty easy to create a few ads, make a couple compelling offers, and then just sit back and see what happens. If you get some sales, great - if not, then at least you're not paying anything.
I think many people are still seeing low conversions as it's in beta and has a limited amount of publishers who are pushing these offers.
the way it is, it's not leveraging all of the segmentation and setup we've all worked long and hard to build and test.
i don't quite get why it's all separated.
[edited by: RhinoFish at 1:57 pm (utc) on June 15, 2007]
I visit the available ads about once per week to see what's available, what has changed, etc.
Usually, I pick out a few ads that are of interest. Then I look at the landing page where the person clicking on the ad will end up. I consider the quality of that page, whether the item offered in the ad is easily found on that page and whether there is a lot of other clutter on that page that might distract the visitor/customer.
Then I consider what the visitor has to do for me to earn the "commission". I figure it's much more likely a visitor will request more information (become a lead) than for the visitor to sign-up and pay for a $2,000 vacation package based on a random advertisement.
Next I compare the cost of the product/service to the commission offered. A merchant offering me a $5 commission on a $1,000 sale is not going to get my attention like a merchant offering me a $2 commission on a $20 sale.
Finally I consider the offers as to whether they are a good match for the typical visitors to any of my sites.
So far, based on the above, I'm not currently displaying any PPA ads. I'd rather get the guaranteed earnings from a click with a regular PPC ad as opposed to the might/maybe earnings with a PPA ad.
I expect this will improve over time as merchants learn what is necessary to attract publishers and after Google makes some much-needed improvements.
Here's a suggestion for those of you with current ads or considering ads. Come over the the AdSense forum and start a thread asking publishers what they look for in deciding whether to promote a PPA ad. My guess is you'll get some interesting and free insight.
Don't ask me what's up with that, I guess that's why it's still in beta.
Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis.
Hmm - this is an interesting statement, not sure I entirely understand it:Going forward, advertisers who have enabled AdWords conversion tracking and received more than 500 conversions from their CPC and CPM-based campaigns in the past 30 days will be automatically added to the beta on a rolling basis
Sorry if that is not clear, netmeg. I think maybe today's Inside Adwords blog post said it better - here's an excerpt, with bolding added by me:
Starting today, advertisers who use AdWords conversion tracking and receive more than 500 conversions from their cost-per-click (CPC) or cost-per-thousand impressions (CPM) campaigns in the most recent 30-day period will be invited to join this beta test, on a rolling basis. Eligible advertisers will see an alert in their AdWords account informing them that they can now try the PPA beta.
So please rest assured that it is an invitation or an opportunity to try it. I agree that "automatically added" is not clear. Words. You gotta be so careful with those things! ;)
Hope that clarifies - I am not 100% sure I've spoken to the part that was not clear to you. Perhaps it could have been the 30 days part too (which is on a rolling basis.) Let me know if further clarification is needed.
If this thing is still a beta, there should be some place (easy to find) where those of us who are participating can submit our feedback. I am on both ends of it, as an advertiser and a publisher, and (as usual) I have some opinions about how it's working on both ends. I can post them here and hope AWA picks them up, but these go both to the AdWords AND the AdSense side. Should be something in the console.
Sounds like a good idea, and I will pass that feedback on. ;)
BTW, my apologies to all for having been rather scarce on this forum for the past few days. I've been kind of busy with the 'day job'. And since we are on that general subject, here's another reminder that I will not be posting during the entire month of July - as I will be on a rather longer than usual vacation.