How Do I Measure Adword Buys Separately?

... when there is only one purchase form.

[austtr]

A client wants to run a test of Adwords to see how it performs for their product. This will be my first attempt at managing an Adwords campaign.

The site has a traditional form-to-email type of order form in .htm format that is used for orders coming from free search traffic, hard copy advertising, word of mouth referrals etc. When Adwords sends a viewer to check out the product, they will use that same form to place their order.

I know Adwords has some pretty powerful tracking capabilities but as far as I can see, there will be nothing to distinguish when a buyer via Adwords uses the order form and when any other buyer uses the order form. Every buyer uses the same form irrespective of where they came from.

Can anyone offer a tip/trick/technique on how to separately measure business coming from Adwords vs business coming from other sources?

[poster_boy]

Can anyone offer a tip/trick/technique on how to separately measure business coming from Adwords vs business coming from other sources?

Well, there are two great, FREE solutions that are both integrated with Adwords accounts:

1.) Adwords conversion tracking

More info (from Adwords):

Conversion tracking is free - all you need is an AdWords account and access to your website's HTML. Setting up conversion tracking is a straightforward process that gets you started tracking overall conversions with minimal steps. You can also select advanced conversion tracking options with more customized preferences such as assigning unique conversion values. With conversion tracking in general, you can specify conversion types such as purchases or sales, leads, signups, and page views. You can also create your own conversion type from the Other option. The advanced settings options will be covered in detail in later topics.

To set up conversion tracking for your active ads, log in to your account and click the Conversion Tracking link on the Campaign Management tab at the top of your account.

2.) Google Analytics

More info (from Google Analytics):

Google Analytics is a powerful tool that reports on:

* How users get to, and use, your website
* Sales trends
* How sales link to ads

Google Analytics measures the return on investment (ROI) of your marketing campaign, including:

* organic and paid search
* banner ads
* referral links
* email newsletters
* offline advertising like print

It’s fast to set up and easy to use.

Google Analytics is integrated with Google AdWords accounts. AdWords users have an Analytics tab in their account. Google Analytics automatically tracks keywords, and imports AdWords cost-data for ROI reports.

[RhinoFish]

you can also build this into your site's back end / cart / form and append your traffic with some sort of code. for example, all destinations urls that you enter into adwords could have something appended like &mysource=06 (where 6 is your code for adwords or whatever). talk to your webmaster about it. it's also easy to use both an internal (what i've mentioned here) and an external (the post above about GCT and GA) at the same time.