Factors influencing "Quality"

Just CTR or not

[saraastor]

I've seen it posted that there are a number of factors influencing quality e.g. ad text relevance etc, i.e. not just CTR. Is this true, or is it just a misunderstanding of the fact that these other factors themselves influence CTR? In other words, do they influence quality because they influence CTR or do they exercise an influence independently and in addition to it?

[Huligan]

Here are the factors that Google uses to calculate quality score.

- Keyword relevance
- Ad copy relevance
- Landing page relevance
- Click through rate (CTR)
- Keyword performance history
- Other relevance terms Google will not share

[Kurgano]

they use filters. If your ads look or smell like you have product to sell, or your landing pages do, you'll pay more.

[saraastor]

But I've not seen Google own up to anything beyond CTR itself influencing quality. Where do you guys get this info?

[saraastor]

But I've not seen Google own up to anything beyond CTR itself influencing quality. Where do you guys get this info?

[RhinoFish]

If your ads look or smell like you have product to sell, or your landing pages do, you'll pay more.

I'd say that if you're trying to trick people by using less than relevant keywords, ads or landing page content... or if you're thinking that everything is just a volume game (and someone searching for tie dyed t-shirt should land on your button down tuxedo page), then you'll pay dearly... or be blocked from the auction completely with absurdly high min bids.

forced relevance and specificity, that's all. G does it so people maintain an interest in cliking on ads in general, that's all.

conspiracy theories are fun, but... that's all.

[saraastor]

But in the normal scheme of things, is it just CTR? A previous poster cited a whole list.

[Rehan]

But I've not seen Google own up to anything beyond CTR itself influencing quality. Where do you guys get this info?

Read the "*Note:" at [adwords.google.com...]

[aeiouy]

I am not sure where you got the idea it is only CTR unless you are reading Google caches from 2+ years ago.

[metakomm]

do they use conversion tracking as well?

[RhinoFish]

they've said no to that question here and in the help files at G, my data is consistent with that assertion, and there's a thread here where it was discussed with a split in opinions / guesses about it.