content ads

content ads worthwhile?

[brandyace]

One keyword phrase w/ bid at $2 (ouch!) Anyhow, estimated 1 click day. By noon, burned through daily budget. Because, forgot to turn off content.

Anyhow, appreciate some feedback about content ads.

Thanks.

[netmeg]

Create SEPARATE campaigns, SEPARATE bids, and run SEPARATE reports. Completely divorce them from your search bids, and start low.