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Trademark Issues

     

w_s_o

9:08 am on Jun 6, 2007 (gmt 0)

10+ Year Member



I have a customer that is an auto dealer and is trying to run an adwords campaign. We have groups set up for about a dozen different makes of cars. The dealer is a large autodealer with dealerships in all of those makes. For some reason, our Toyota ad is getting flagged by Google for trademark violation. I filed an exception noting that the advertiser is an authorised dealer of Toyota, but I just get robotic responses that say it is denied. Any help here?

Funny thing is that the other makes did not get flagged. But when I raised my bid on Lexus, it got re-reviewed and then suspended itself. I see other people running ads with makes and models in the text. What are they doing special? Why won't Google let an authorized dealer use the make and models in their ads?

Thanks for your help.
Tom

netmeg

1:40 pm on Jun 6, 2007 (gmt 0)

WebmasterWorld Senior Member netmeg is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



Do you see others running the word Toyota in their ad? Possibly Toyota is the one who complained.

AdWordsAdvisor

5:00 pm on Jun 6, 2007 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



For some reason, our Toyota ad is getting flagged by Google for trademark violation. I filed an exception noting that the advertiser is an authorised dealer of Toyota, but I just get robotic responses that say it is denied. Any help here?

Possibly Toyota is the one who complained.

I am not certain of the status of the particular trademark mentioned here. As a general principle, however, if a trademark owner has formally requested that their trademark not be used by others in their ads, then requesting an 'exception' from Google will not get the job done.

Instead, the advertiser would need to contact the trademark owner and request that they send written confirmation to Google, stating that the particular advertiser in question is excepted from the limitations that the trademark owner had previously (and formally) requested.

AWA

tomcatuk

5:54 pm on Jun 7, 2007 (gmt 0)

5+ Year Member



I thought I'd see what Google serves me for "Toyota" from here in the UK. The top ad (doesn't include the Toyota word) is for Subaru. If I was Toyota, I'd be more concerned with Google sending people looking for Toyota to another manufacturer than to someone selling my product. By a LONG chalk. Quite what some of these big companies' legal departments are smoking all day is a mystery.

Quantam Goose

11:24 pm on Jun 7, 2007 (gmt 0)

5+ Year Member



Smoking is correct. It is the law of unintended consequences. Lawyers and freshly minted MBA's can do great harm to good companies.

karamkshetra

5:12 am on Jun 8, 2007 (gmt 0)

10+ Year Member



I also have somehow same issue....
I have a hotel site and we are franchisee of best western...
from past one year the ad was displaying and it was a good revenue getter ad... I don't know why suddenly Google have disapproved it for trademark and I have changed my ad now....

What were they doing from so many months... That they didn't watched.
:@

 

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