do content bids still show up if your quality scrore kills your keyword

[EvilDan]

If you are bidding on a search word, say SUPERMAN, and
it gets disabled for search unless you pay .50 a click, will the content ads continue to run for that word, assuming you don't pay up for the word and leave it disabled?

Also, suppose you bid up only one word in your campaign above the default bid. Does that affect the content as well as the search?

I seem to remember that I got content clicks in the past above the default bid for the group when I bid up certain words.

[justshelley]

Content bids are based on the average if you have any individual keyword bids in your AdGroup that are above the default bid.

[poster_boy]

...will the content ads continue to run for that word, assuming you don't pay up for the word and leave it disabled?

Based on my understanding, yes. I have ad groups that are virtually entirely disabled for search, yet I get plenty of content activity at the same disabled for search max bids.

[NatronZero]

It should work just fine. Google itself can clear this up.

[adwords.google.com...]

Cheers.

[mike_ppc]

To avoid any surprises, you can have a separate bid for Content. It is much safer.

[IdahoEagle]

It works for me. I have a couple of campaigns that get no search traffic because of the minimum bids but do get content traffic. Be prepared for traffic from places like About.com though.

[deep_alley]

So the websites that you ads show up on is based on the keyword theme but google picks one keyword from the adgroup to actually display your ad.

Therefore if thats the keyword being pulled, it will show up on content (which is why the keyword status says 'inactive for search').

And if you have a keyword level url on that keyword, google will consider this as your max bid (if you have only a keyword level bid and default bid. If you have a content level bid, that gets the first consideration, followed by keyword level bid, and finally default).