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Multiple ads with same landing page



6:15 pm on May 29, 2007 (gmt 0)

10+ Year Member

I've noticed an increase in multiple ads, with the same landing page, for a given search term. They're all affiliate ads and the display URL's are as follows.....


All resolve to www.mysite.co.uk.

I've queried this with Google and their reply is...

"I have reviewed the three 'search term' sites in question
and have confirmed that they do lie within acceptable Google policy as they do not go through a third party redirect."

My understanding is that this is breaking Google double serving policy but I cant see which rule is being broken.

Any ideas?

Cheers, Pete


6:21 pm on May 29, 2007 (gmt 0)

5+ Year Member

Pete, I've posted about this previously and I recently pinged one of the AdWords rep about it as well. Apparently their policy team is currently taking a look at the issue and will hopefully make a decision about it soon.


6:26 pm on May 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

The Google display URL policies are:

* Indicate who owns the destination URL, but does not need to match the actual destination URL of the landing page exactly.
* Appear to be a viable website address. It must include the appropriate extension such as '.com,' '.net,' and 'co.uk,' but 'www' and 'http://' are not required.
* Represent a website. The display URL also cannot be an email address. For example, 'flowers@flowers.com' would not be allowed.
* Comply with editorial policy, which will be discussed in later topics.

Do the URL variations actually work if typed into a browser? If no, then they violate rule #2.

Even if they do work, IMHO, duplicating sites on multiple domains purely for the purpose of bidding on multiple ads should be a violation of policy - but I, unfortunately, can't find any specific rule that prohibits it.


9:42 pm on May 29, 2007 (gmt 0)

10+ Year Member

The URL's are not valid. I have sent another email to Google pointing this out.

Cheers, Pete


10:03 pm on May 29, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

is that this big company that spends $2M a month with adwords?
i see one of those companies in hotel industry in europe. major company has sth in common with prices. they take up to 4 spots per SERP.


10:33 pm on May 29, 2007 (gmt 0)

5+ Year Member

I have had past experience with this running our affiliate program. I begun to have affiliates bidding on Google keywords and they were butchering our company name/brand in their display url. I had to clearly state that they could not use any variation of our display url in their keyword ads.

What you would need to find out is perhaps this affiliate is running 3 different accounts using some kind of alias or other client accounts so that they can obtain multiple ads on the same page.


5:13 pm on Jun 1, 2007 (gmt 0)

5+ Year Member

One of my client's affiliate was also using the clients domain with few changes by including "-",.net etc... and was competing with the client itself. Now, the client have asked all of his affiliates not to use PPC campaigns to generate traffic.

As the previous poster said - this might be an affiliate having multiple domains.


6:55 pm on Jun 4, 2007 (gmt 0)

5+ Year Member

This happens often enough and it is pretty annoying.
Googles double standards...

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