Might I benefit by pausing my campaign at some times of day, and letting it run at others?
Suppose I think that people looking for particular kinds of widgets are more apt to buy when browsing casually at night. And suppose I sell only to Americans. Might I benefit from running my ads only from, say, 6pm to 12pm pacific time? Pausing the campaign at the other times?
Does anybody do this?
Does it pay off?
Do you know how to find out what time of day people are most apt to buy certain kinds of products?
It's funny, as I write this, I'm kind of answering my own questions in my head. But I would still like to know whether others have explored this issue.
Sigmund.
I have explored this issue a bit. Most of my sales seem to come after business hours and on weekends but a lot of other people say their best sales come around lunch time or in the afternoon. A lot of it depends on what you sell, who your audience is, and other factors like that.
I have tried shutting AdWords down during the day turning it on before I leave the office for the night but never really tracked it closely enough to see if it made a difference. If you know when the majority of your sales come in you might try it for a few weeks and track the results.
When you shut off your campaigns, you are helping your competitors.
I am experimenting at the moment with a hit and run campaign, too soon to know if it works, but based on experience the real enquiries happen for me in the afternoon 2-4.
I have spoken with others who find this method works for them.
I'm new to Webmasterworld. I've really enjoyed reading and learning. Your posts are a big help to people like me trying to make our way in the affiliate world.
This is my first post - I have tried the "timing" thing on adwords with widgets and it was really frustrating. I tried it becaused I noticed sales on one keyword occurred between 9-5 while clickthroughs escalated in the evening (but very little sales!) So I tried altering the bid - no great success! All i experienced were time delays between dropping my bid and it actually happening (hours?), then a battle trying to regain my position again after clicthrough rate dropped.
- too time intensive for me. little succes
It would be great if adwords had the capability to adjust bids during different periods of the day.
Oh well.
I look forward to joining the webmasterworld community - even hoping to try to make it to Pubcon.
I think that in the business sphere, there are many people who work late hours, even until 10-11pm. The decision makers even take their work home with them and do research in the evening.
Can't underestimate the busy bees.
