1. How does your content network quality score impact, if at all, your overall account quality score and vice versa. I know on the keyword level, a content keyword isn't supposed to affect search quality score for that keyword. But can poor performing content campaigns reduce your overall acount's quality score so as to have an impact? Or, can an overall poor account history (perhaps caused by poor search QS) negatively impact your QS for content.
2. How long does a poor account history stay with you? My really poor performing account still makes me some money. If I dump all of the poor performers, will it take a month or more to see improvements across the account?
3. Does domain history factor into content network quality score? If my domain underperforms on either search or content, is it effecting my content quality score? If so, how long will this poor history for the domain stay with me if I improve it?
Thanks in advance.
>How does your content network quality score impact, if at all, your
>overall account quality score
It doesn't.
>How long does a poor account history stay with you?
How long does a bad reputation stick? It depends on what you've done :-)
>Does domain history factor into content network quality score?
Sorry, I don't understand the question.
Reason I ask is because if I put alternating ads up with the same copy, but different URL's, the domain with low CTR in other campaigns will get 10% of the impressions and the domain with better historic ctr will get 90%... with essentially the same content on the page. So my thought is that google doesn't like the low ctr domain (since the pages are nearly identical, it's not on-page QS that's doing this) b/c of it's history. Thus, I'm ready to replace all of my low ctr domains with new ones.
Is this a valid conclusion?
As to point 1 that was answered... you are saying that Content Network performance does NOT affect the quality score of my entire account. So, if I have pathetic performing content campaigns (judged in relation to competing content network ads) that the QS of of search campaigns as judged from an account level QS will not be affected... correct?
Have the content network and Search network campaigns run separately. This will help you have a very good control/view over each network. If you were running both in a same campaign then the content network traffic will the CTR.
Content network traffic has nothing to do with QS.
Instead of changing the domain, try changing the design. Have 2 to 3 landing pages and put them into testing.
If you copy your campaign to a new campaign for a new domain, you will find you get a 'fresh start'. Google will tell you that your keywords performance is tracked across your account, but experience tells me that changing domains and campaigns is the best thing you can do.
If you leave your old campaign in place and on pause, after about 6 months you will see your quality scores reset. This will give you a short window to revive them. If you restart that campaign and it works well out of the gate, you can recover from your bad start. If you have a slow start again, you will find that your quality scores tank out much quicker than they did before. If I guessed at the forumula it would be something like:
QSnow = 25%QSalltime + 25%QSlast6months + 50%QSlast1month
We did some extensive testing with domains back when Google wasn't so picky about re-directs and found that searchers can be picky about www before a domain (test both ways - with and without), UPPER/lower case domains (again test both ways), keywords in the domain and the overall perception of the domain name (credibility, relevance, etc.)
In our experience, we made very minor changes to domain names that should not have had significant results based on our experience. The problem was that even with siginficantly improved ctrs in the short term, the quality was adversly affected by the history of the keywords under the old domain and the quality score quickly reflected the previous performance in spite of the recent track record.
