Domain Quality Score Rehabilitation

[kdobson99]

I know that domain ctr factors into your quality score, and ewhisper has suggested on his blog that at least for search it isn't a huge factor... but I think it must be for the content network as well. or else something else is going on.

I think I have driven one of my domains into quality score oblivion. The reason I think so is because if I keep the exact same ad, in the same adgroups, but replace the URL with one pointing to an affiliate program marketing the same product, the affiliate's ad will display 98% of the time.

Now my site ranks decent in organic search for these same terms... but I assume adwords must hate my domain because it has taken me awhile to find good ad copy to pull clicks, so my historic content network ctr for this domain is bad.

So my question is... does my conclusion about my domain seem valid? If so, is there any solution short of starting to play the silly game of buying disposable domains for adwords and keep my primary domain out of adwords? Is there something I can do in the short term to rehabilitate my domain?

Thanks for your opinions.

[BigSpender]

My experience is that changing your domain will give you short term relief but you will eventually be penalized on your new domain for your historically poor performance.

It's unfortunate that AdWords isn't up front and clear on how this system works for the benefit of their customers. The shroud of secrecy and the veil of proprietary information is only a cover for an underlying alorithm that is broken. If they tell you how it works, then they have to live up to supplying a system that works because people will know when it's broken. If they just say everything is secret then they don't have anything to live up to. The simple answer that you will get all the time from Adwords support is that the problem is something you are doing.