I'd like to ask for your advice once again. I'm running a small adwords campaign. Ctr isn't too bad, 1-2% on the search network, but my problem is, I'm losing my customers on the first page of my website. Something like 50% of all visitors exit the site on the entry page. I have to do something about this. It's no fun paying for clicks, which disappear straigth away. I'm not even talking about conversions. Can anyone give me some sound advice on how to improve my entry page?
Thanks.
I would look into that first.
Red widget advert lands on a red widget page, people are lazy and its all to easy to hit the back button
Another suggestion is that perhaps your home page needs clearer and better navigation to enable your users to clickly and easily access the page they are searching for.
If you have any advertising/affiliate stuff on your home page - try removing it. It can often cheapen the appearance of a site - and immediately deter visitors. I have found a simple clean look on the home page works best. Simple straigforward navigation - and not too much text.
Just a couple of suggestions - but probably teaching you to suck eggs....
@ RhinoFish
No, I don't have separate exit stats for the search vs content network. If you're suggesting networks clicks bail out sooner, I'm afraid you're probably right. But what can I do about it?
you could embed your ad urls with some extra strings so you can track them separately:
[ewhisper.net...]
you could split them into two separate campaigns.
there are other things you can do as well, but point remains that you need to figure out if there's a problem first and which distribution channels it's happening in first before you can solve it.
have fun!
