landing pages

[Klergan]

I was wondering if I may get some help on the following.

I created an adwords account on the starter Edition and everything is going well so far apart from one thing.

My website has good landing pages in place and I have about 7 different Ad Variations for the pages on the website.

We sell toys and if someone searches for say spinning tops they can get up one of my ads that has the title spinning tops. Now that is fine and if they click the link they will get the spinning tops page.

But if they are looking for spinning tops sometimes our ad for rocking horses or toy boxes will come up instead of the one for the spinning tops, but as our web address comes up under the body of the ad they will sometimes click through anyway, but then end up on a page that has nothing to do with their original search.
Is there anyway of getting over this so only the matching ad returns on google or is there a way of getting them directed to the page they were firest looking for?

Thanks for reading and any replies you may have.

[netmeg]

You need ad groups with targeted keywords and ads in them to send people to the right page with the right ad. I've never looked at the starter edition, so I don't know how much of that you can do from within it.