1 Search, 2 Ads with the Same Display URL

I thought this was impossible...

[robertskelton]

When I do a USA search for:
Example Golf Clubs

I see these two ads that have the same Display URL - something I thought was impossible, because the Adwords system doesn't allow it...

Example Golf Clubs
Play with Custom Golf Clubs
Shop Online & Save Money!
www.example.com

Example Golf Clubs
High Quality Golf Clubs at
Affordable Prices! Example Clubs
www.example.c0m

As far as I can tell, this is not a case of using an 0 for an O, or a 1 for a l.

Rob

[edited by: eWhisper at 12:43 pm (utc) on May 13, 2007]
[edit reason] Please don't use specifics. See TOS. [/edit]

[Zealot]

Sometimes I see two of my ads displayed on the same search but on different pages. Those ads are in different groups with different keywords and different match types. Usually the first ad is the better performing exact match and the second one is from a broad match.

[onlineleben]

Maybe there is a difference between upper and lower case?

[robertskelton]

I'm very certain that capitalization makes no difference.

[onlineleben]

I have seen it (capitalization) quite often when ads for certain merchant are shown. The rule - as I understand it (may be wrong)- is that only one ad per URL gets shown. In the case I observed, three ads for the same display urls were shown with just differences in how it was written.

[bigbubba8626]

Can Somebody explain this to me. I have about five different campaigns running and every one of my keywords with in the campaign has that message. I tried to just run one and not split test and still not working. I am having a hard time figuring that out. I went from having 300 impressions to if I am lucky 10 now. Any advise Please?

[Kobayashi]

has what message?

[bigbubba8626]

"This keyword isn't showing ads
Your ad shares a similar Display URL with a competing, higher ranking ad. "

Does this just mean that I am not bidding enough to be on the 1st page or any page?

[Rehan]

I think the edits to the first post cause confusion in this thread to those that didn't see what the specifics were. This is what it was really like:

Example Golf Clubs
Play with Custom Golf Clubs
Shop Online & Save Money!
www.example-site.com

Example Golf Clubs
High Quality Golf Clubs at
Affordable Prices! Example Clubs
www.Example-Site.com
The only difference between the display URLs in the two ads is in the capitalization.

I tried a quick test and put up another ad with the same display URL, and that was accepted too. So during the test there were 3 ads with the same display URL. Odd.

[Kobayashi]

bigbubba, that message means someone else is bidding on that same domain and since Google is supposed to only show one ad per domain, they show the ad that has the highest quality score. To get your ad to show instead of the one showing, either increase your max cpc or improve your CTR or both.