Welcome to WebmasterWorld Guest from 54.145.44.134

Forum Moderators: buckworks & eWhisper & skibum

Message Too Old, No Replies

Radio Ads through Google

Just appeared in my login

     

steve40

12:16 am on May 11, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Radio Adds through Google with $400 towards first add to get you started any beta testers can provide feedback on how well it worked for them.

It appears recommended minimum spend it $500 -- $1000 per week but can not seem to work out how many 30 second slots for that, also seems to be able to target well defined area's , would be very interested on beta testers feedback

PS seems US Only and not satellite stations

steve

limoshawn

12:46 am on May 11, 2007 (gmt 0)

5+ Year Member



I have been running a national campaign for about 2 weeks now.
I am very impressed with how Google has set this up. The reporting is top notch. You get an email in the morning telling you when your ads a scheduled to run and then throughout the day you can see when the ad actually ran.

Seems to be very targeted so far, been getting a ton of plays on stations across the country (US).

Just like with anything else, the less you spend the worse the ads are. When I lower the cpm I end up with a lot of ads in Alaska between 1am and 3am. but Iím ok with that for testing purposes.

As for roi, not sure how that would be. I am only testing the ads on a pet project of mine and strictly for branding.

I would recommend this product.

Nancy99

6:31 pm on May 14, 2007 (gmt 0)

10+ Year Member



I as well have a client who has been testing this. What we have found is that radio is great for branding, but the AdWords text ads are generating the conversions not radio.

tedster

6:35 pm on Jul 2, 2007 (gmt 0)

WebmasterWorld Senior Member tedster is a WebmasterWorld Top Contributor of All Time 10+ Year Member



[quote]radio is great for branding, but the AdWords text ads are generating the conversions not radio[/url]

I've recently heard the same thing from a client. Getting any kind of broadcast to actually convert is a tricky thing.

 

Featured Threads

Hot Threads This Week

Hot Threads This Month