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Radio Ads through Google

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12:16 am on May 11, 2007 (gmt 0)

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Radio Adds through Google with $400 towards first add to get you started any beta testers can provide feedback on how well it worked for them.

It appears recommended minimum spend it $500 -- $1000 per week but can not seem to work out how many 30 second slots for that, also seems to be able to target well defined area's , would be very interested on beta testers feedback

PS seems US Only and not satellite stations

steve

12:46 am on May 11, 2007 (gmt 0)

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I have been running a national campaign for about 2 weeks now.
I am very impressed with how Google has set this up. The reporting is top notch. You get an email in the morning telling you when your ads a scheduled to run and then throughout the day you can see when the ad actually ran.

Seems to be very targeted so far, been getting a ton of plays on stations across the country (US).

Just like with anything else, the less you spend the worse the ads are. When I lower the cpm I end up with a lot of ads in Alaska between 1am and 3am. but Iím ok with that for testing purposes.

As for roi, not sure how that would be. I am only testing the ads on a pet project of mine and strictly for branding.

I would recommend this product.

6:31 pm on May 14, 2007 (gmt 0)

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I as well have a client who has been testing this. What we have found is that radio is great for branding, but the AdWords text ads are generating the conversions not radio.
6:35 pm on July 2, 2007 (gmt 0)

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[quote]radio is great for branding, but the AdWords text ads are generating the conversions not radio[/url]

I've recently heard the same thing from a client. Getting any kind of broadcast to actually convert is a tricky thing.