Cost Per Conversion

Lower my CPC

[nickyjoy]

hi i am running a camp but my only issue is my cost per conversion is very high can u give me some tips to to lower my cost per conversion. what i have did is i have paused whole adgroups & keywords which were not giving me conversions

[davewray]

To lower your cost per conversion you need to either: lower your bids, or come up with more keywords at lower bids to lower the overall average cpc...

Dave.

[sharewarepro]

Hi Nicky,

Improve your quality score (eg: by writing ads around your more successful keywords) then slowly lower the bids. Be patient!

[wrgvt]

Use negative keywords to remove temptations for those who might click out of curiosity. For example, if you're selling just new green widgets, don't show your ads for people searching for blue, yellow, red, used, or refurbished widgets. Or those looking for free widgets, widget tutorials, widget manuals, etc. That way someone looking for any of that information won't click your green widgets ad hoping that maybe you have that information too.

[thinkIt]

Try turning of the content network if you haven't done that allready (or at lease lowering bids)

[nickyjoy]

Thanks all for your suggestions i will b implementing all this & lets see how it works