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1) Every now and then google turns the Adwords tap on and my account starts acruing clicks.
2) OK they may say that they are 'evaluating' my landing page etc but imagine if they do this to every advertiser one a month..
3) Let's just imagine that Google has for arguements sake 1 million advertisers and each advertiser that they turn the Adwords tap on spends $100 dollars...
4) Google has just made themselves some SERIOUS fat stacks..
Are we not all just being shafted deep and hard without blinking an eyelid and accepting this?
Not all businesses trade online or have the need to.
I know someone who has an extremely successful kitchen business and he wouldn't even know what adwords is. His business is worth millions.
Adwords does not suit all businesses so it is not a MUST do adwords situation.
Google has just made themselves some SERIOUS fat stacks . . .
I don't think they need to resort to clicking their customers' ads to do this, but then I'm an optimist. :-) What do your site stats say about incoming clicks from adWords, do you see any IP's that correspond to Google?
I'm not one to necessarily trash Google conspiracy theories, but anything they're doing would have to be far more subtle than this. Otherwise, one disgruntled employee and a leak to the media could cost Google billions, far more than they stand to make by such flagrant overserving of ads.
Just my two cents, but I think a serious number of people have an aversion to clicking on ads. I'm new to this all, but so far, my most constructive leads have come from organic long-tail results. I'm getting about 2% CTR on AdWords, but these people aren't going as deep as the people coming through the organic results. Don't think I could have a viable business if I had to rely solely on AdWords.
Several of my ad groups regularly get 10-20% CTR (including the Search Network), and I do make a decent profit from that traffic. These are not even using long tail keywords, per se. Offer value and you'll get rewarded with conversions.
Sure, I may be funding some Google employee's BMW but using AdWords allows me afford to one as well. ;-)
[edited by: Rehan at 11:21 pm (utc) on May 10, 2007]