I'm confused on this point: Is it better to have one domain, with multiple subdomains, or a bunch of seperate domains?
For example, are you better off with:
1. example.com, example.com/green, example.com/red, etc
or
2.greenwidgets.c0m and redwidgets . com?
The first might give you a higher QS due to larger site, as well as a greater Click Through history.
But the second is more targeted. Of course, with option number one, you'd drive the traffic directly to the relevant subdomain.
Does anyone have any advice? Really confusing!
Thanks!
[edited by: eWhisper at 12:52 pm (utc) on May 13, 2007]
[edit reason] Please use example.com for sample links. [/edit]
You need to weigh up the advantages of each approach for your business, against the disadvantages - and see what comes out on top.
For example:
Single domain - advantages may include:
1. All incoming links point to the same domain, rather than divided among several.
Single domain - disadvantages may include:
1. "All eggs in one basket"; especially if you take risks with SEs
Multiple domains - advantages may include:
1. Enables a bunch of highly focussed sites
Multiple domains - disadvantages may include:
1. Require multiple marketing / seo effort
This exercise should look in depth at the user experience, not just adwords and search engine issues.
Note I say "may include" - your mileage may vary. Do that exercise in depth for your project, and the solution may offer itself.
Lots to think about.
I was thinking that perhaps you could generate a history with Google faster as all your PPC would point to off shoots of the same domain.
But then there's the risk and targeting factor, a you brought up.
