UK Campaign

what are normal working hours for B2B?

[fluffyMuffin]

Just looking for a little suggestion on the best time to run a B2B campaign in the UK for normal business hours. I'm US based. Because of 3 mainland time zones, I presently run here from 7:00 am until 8:00 pm US Eastern Time with a 25% pop in CPC from 10:00 am until 5:30 What's working for you in the UK? Thanks

[Syzygy]

Standard 'office' hours in the UK are roughly 9-5.30pm.

Syzygy

[DamonHD]

Note that from the 3rd Sunday in March until the 3rd Sunday in October we are on BST (ie GMT+1), else we are on GMT in the UK.

Rgds

Damon

[sharewarepro]

Why limit yourself?

Business users can work late, search from home, work from home etc.

[fluffyMuffin]

Thanks for replies. So your summer hours are like ours in the States.

I'm not meaning to limit myself, just want to target higher CPC for the prime business hours. My traffic slows significantly during off hours. People generally aren't searching for my products unless they need to. Of course there are exceptions...

[Extracold]

Check your site logs for the times sessions are being made, then try to discount the Robot visits.

I ad mostly into UK and get session peaks around 10-11:00 (coffee break at work? - around 33% of my UK Traffic), Just after lunch 14:00 -15:00 is a further 15% ish (Tea breaks?), early evening aroun 20:00-21:00 then a further small peak later around 22:30 - 23:00. Dunno if we're the norm - hope this helps someone.