AdWords is asking me to increase my minimum bids on some keywords to $10 or improve the quality score.
The directions for improving the keyword quality score seem to indicate that I should include the keywords in the ad text.
I'm advertising a site offering information about green widgets making.
My keywords are:
green widget training
green widget information
green widget classes
Does this mean I need to include the words - green widget training information classes - in my ads?
Does it make a difference whether I am using exact or phrase match for these keywords?
Thanks,
FarmBoy
Once your URL gets marked as “low quality” you better do lots of changes on your site and try to look at it from the third party perspective, or get someone to give you an opinion.
The key is about what benefit people can get from being on your site.
If you are sure that your site should not get “hit” by minimum bids (now or after the changes), you may try contacting Google AdWords’ team and ask for a review. No guaranties it will happen as the whole system relies mostly on automated calculation (my personal thought).
Honestly … don’t spend any time onto that. The only change that can help you get minimum bids off is to increase the quality of your landing page and site.
Consider me confused and frustrated - again. I've read through the "quality" information on the AdWords help pages and my site/landing page doesn't seem to be at odds with what they claim makes a quality landing page.
Does a computer or a human visit and make a quality determination on a landing page?
FarmBoy
green widget training
and
green widget classes
and keep the "green widget information" keyword while including the words - green widget information - in my ad text, my problem should be solved?
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Additional question - If I meet their minimum bid requirement of $5 or $10 or whatever, does that mean they are actually going to charge me $5 or $10 for a click?
FarmBoy
It does not cost you to try anything.
Again, there are few angles you can look at that from.
You stick with what you’ve read about quality score, and you try to match ad(s) and keyword(s). Well, your minimum bid of $10 tells you they have applied the max to you as no higher minimum bid exists (or at least we’ve never seen higher one). This means they have marked your site as “BAAAD”. Why? Well, there are also minimum bids counted in cents (1, 5, 10 and so on), and than $1 and $5 respectively, not sure if there is anything between 1 and 5 and 5 and 10.
It’s about site.
Now, other information is needed to analyse this:
- how old is your site
- for how long have you been using AdWords with that site
- for how long have you been using those keywords and that site in AdWords
- do you have any keywords that have good quality score applied to or all of your keywords have been marked with minimum bids
- do you use “quality score” column that shows quality score for each keyword
Go ahead…
For your AdWords,account, try this:
For your 3 ads, put each of the 3 key phrases in a separate Ad Group and just use the 1 ad text which is appropriate to the key phrase in each of those Ad Groups.
Of course you will want 2-3 version of each ad in each Ad Group, so you can compare and keep improving your ad copy (A/B testing). You should never stop improving your ad copy.
Hope this helps...
The advert text appears to be the single strongest driver of the Quality Score. It's quick to improve, and should be the first thing you look at.
The keyword should appear in the top line of the advert (DKI doesn't count - it uses the default). Simply changing this will have a substantial impact on your QS.
You may need to group your keywords into different adgroups in order to achieve this, but it's worth it.
After that, use the rest of the advert text to maximise your clickthrough rate, without driving irrelevant, poor-quality traffic to your site (this would damage your conversion rate).
