Does this make any sense? I'm thinking about creating a second campaign, with all the same ads but higher bids, and setting a budget on each campaign. That way I would still get my cheap traffic and be able to tap into the more expensive traffic too. Does anyone else do it this way?
Two campaigns, same ads
Your ads will be competing against each other, not a good idea.
You can get only one ad showing per query from a single account, no matter how you setup your ads, groups, campaigns even if you advertise with two or more different sites.
If you go with multiple accounts, couple of scenarios:
1.Google AdWords will associate the new account creation right away with your existing one(s) so you will end up with the exact same scenario like with having multiple ad groups or campaigns within one account.
2.Google AdWords will not associate the new account with existing one(s). In this case, if you serve ads with different display URLs, you will get multiple ads on single query which will be DIRECT BREACH OF RULES. Some of your competitors may notice that and submit complaint to Google AdWords which will then associate your multiple accounts.
Multiple accounts does not necessarily need to be negative as you can position your ads on #2 and #4 respectively which gives you more chance to receive clicks.
We have never supported such ideas as they start bringing people onto “black” side of marketing which takes them away from “white” long term ways of thinking. Such people were never able to achieve good results on long term, neither to keep their business sustainable.
If you want volume, you have to go higher in position of your ads. At the same time, there is no guarantee your profit will go up. People tend to click more onto ads at the top for various reasons, while in regards of ads on the side, they click onto them based on how they get attracted.
There is no single rule, and I am sure many would disagree with upper paragraph.
Also, please keep in mind that there is no way to accurately analyse how Google calculates your CPC. We’ve had ads in the space where they would be alone, and yet get charged quite a bit.
We reduce our bids and stay on same position (#1) as our ad is still the only one, and we get charged less for same traffic. Go figure…
If you ask Google, the answer will be “many factors”. This “animal” is maybe even better than money printing machine.
[edited by: smallcompany at 9:06 pm (utc) on May 4, 2007]
To clarify, wrgvt, I don't mean from different accounts -- just different campaigns, each with its own budget, so I'm guaranteed to get some cheap traffic and some expensive traffic.
I don't see how the ads competing against each other would cause a problem, since the expensive campaign would be budget-limited to prevent it from eating into my cheapo traffic.
It is one ad per query.
If you bid on “keyword” with $0.75 from one campaign and you bid onto same “keyword” with $0.50 from another campaign, Google will push ad(s) at $0.75
There is also a scenario where you may end up with “cheap” campaign still working while “expensive” one staying dormant. The reason is that “cheap” campaign has the history where it performs better than “expensive” one. This will happen if “the system” does not recognize your “expensive” bid as high enough to stop “cheap” one from showing and take over.
What I'm trying to achieve is this. I currently get 100 clicks at $0.50/click. I want more clicks, so I raise my bid to $0.75. Now I get 200 clicks. But I'm missing out on the cheap clicks now. What I really want is to keep my 100 clicks at $0.50/click, but also get 100 more at $0.75/click. That's what I thought I could perhaps accomplish through two separate campaigns, by limiting the budget on the expensive campaign so that it doesn't "displace" my cheap campaign.
The only thing you can get with that strategy is to limit expensive campaign, so you don’t spend on it more than, let’s say, $100 a day (on average, keep in mind that Google bases this policy on monthly, rather than daily budget which made some people very mad).
I mean, if I query Google for “keyword” and that keyword is in both of your campaigns, only one ad will show up. It will be the one that Google’s system determines to be.
but limit the budget on $0.75
Would you put $0.75 to be your daily limit or what kind of limit you refer to?
The bottom line is – one ad at the time.
If you get your 100 clicks at 0.75 and you limit your campaign at $75/day, once that budget spent, the system will start showing the ad from your cheap campaign.
