AdWords Keyword Tool now allows negative KWs

[Winooski]

I was just working with Google AdWords' Keyword Tool [adwords.google.com], and in the middle of my session I noticed a new tab, "Negative Keywords".

Funny thing is, I tried using negative keywords earlier in the same session, so it's like the Great Google fairy was watching. Or something.

[SanDiego Art]

Hey Winooski,

I don't see a new "tab" for Negative Keywords, but there is an option for it in the drop down menu. This option for searching/adding possible negative terms has been available for some time now.

[Winooski]

Wish I could upload a screenshot. I'm seeing what appears (to me) to be a brand-new tab. There used to be just two tabs, "Keyword Variations" and "The Site-Related Keywords", but now there's a third, "Negative Keywords New!".

This is the first time you can add negative keywords right at the beginning of the Keyword Tools process, no?

[Winooski]

...OK, played with it a little bit. It's nice, but not exactly what I wanted when I was using the Keyword Tool this morning.

The Negative Keywords tab will come up with potential negative keywords for your campaign, which is a nice feature. However, what I really had hoped it would allow me to do is to use negative keywords right in the Keyword Variations tab, i.e., tell it I was targeting, say, [card games] and then add [-pokemon]. Alas.