Regions and Cities

I am confused by this. Please help.

[TimmyMagic]

I set up some Adwords for a friend of mine. His audience is for London, England. So I got some great keywords and selected them to only be shown to people from London.

I later created another campaign for a certain area of his business. A couple of the keyword phrases were also in the other campaign.

There have been very few clicks on this new campaign and I decided to do a search on Google myself to see where the ad was appearing. I typed in the keyword phrase (3 words) and when I got to page 5 I noticed the ad for the old campaign.

Now, the old campaign had a cpc of £0.80. The new campaign had the keyword phrase set as a cpc of £1.50. The new one is broad and the old is exact.

Why would the old one appear first? Any ideas?

There have only been 13 clicks on this new campaign. There are lots of impressions but I just don't seem able to get on the first pages. I thought £1.50 would be enough per click for getting a good position. Is there a way of finding out what people in the top positions pay per click?

Any help would be appreciated.

Regards,

Tim

[edited by: TimmyMagic at 2:05 pm (utc) on April 29, 2007]

[benevolent001]

Hello tim

Welcome to boat of Adwords

Just for refresher i would like to tell the position of ads is based on following factors

your cpc , your ctr , your quality score which intern depends upon relevance of landing page , keywords , ad text

your old ad has some better history in google and is doing better , just wait for some more time to see better and clear results and concentrate on good performing ads

You havent written about your confusion regarding region and cities m

Good luck for Adwords

[TimmyMagic]

Thanks for your reply.

I have now deleted the duplicate keywords from the different campaigns. I had assumed that Google would just use the one with the highest CPC. Hopefully this should now make a difference.

The thing I don't understand about the regions, is it says enter a city or region. I have it as 'London, England'. But what I'd like to know is also include some of the areas just outside of London. They are not cities.

[benevolent001]

Use customized targetting option , use polygon to include all the towns around london you want to serve ads , just make a polygon

[doctor gerlis]

I work in London and if I set a regional campaign from my office PC, I cannot see it at home, because home uses a proxy server which routes through the Isle of Man or somewhere and is not recognised as being in London, which it is. I reckon I lose 50% of business if I set a regional campaign, and I advise National campaigns to reach all your customers in London.

[TimmyMagic]

That's interesting. The problem from our point of view with going for the whole of England is that we could spend a lot more money on people who live too far from London and are not prepared to travel.

I changed from 'London' to the customized version and used the map to take in a larger area, around 30 miles in diameter. This is because I wasn't sure what area Google considers constitutes 'London'.

So far the impressions and clicks have been very dissapoiting. We're bidding £1.50 a click on certain targetted keywords, but are still only appearing on the 3rd and 4th pages of Google, on average. The keywords are fairly competitive but I thought with the bid at this level, we'd be doing better. It may be that we have to increase the bid.

Is there are a way of finding out what our competitors bid?

[doctor gerlis]

In my experience, no matter how large the area is, you will lose some clicks unless it is a national campaign. It makes more sense to run during peak times only and go national. Position is not just about bids, they will also be ranked on a quality score and this may take time to improve.