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How Can I Control my Cost Per Conversion

How Can I Control my Cost Per Conversion

     
11:11 am on Apr 27, 2007 (gmt 0)

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I am running a campaign, however my cost per conversion is very high (For the overall campaigns) I just need some guidance to lower my CPC. I have tried pausing keywords which were not performing in various adgroups
3:20 pm on Apr 27, 2007 (gmt 0)

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Generally, the most leveragable factor is the click to transaction conversion rate. Bring that up, and your cost per conversion goes down.

Otherwise, you could tighten up your advertising copy to lower your untarged clicks. More specific keywords can help as well.

And, get your quality score up. That might allow you to get some cheaper clicks.

4:37 am on Apr 28, 2007 (gmt 0)

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thanks!