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The bottomline is either your ads have not been approved or your CPM is too low.
I increased the CPM by 50¢ per day from my current cost for content (where I get 20,000+ impressions daily)to a point that is double my current costs.
You would think that out of the 20+ sites I've selected at least a few impressions would show up.
I may try a test at double the current setting just to see if I can activate something.
I've gotten traffic on many sites for a dollar or two CPM and I've had trouble getting impressions on sites like WSJ for even a $40 CPM!
That's using very generous numbers of a 5% CTR. If the CTR were lower than that the cost would be triple or higher on a CPM basis than for CPC.
I'm going to be on vacation next week so if nothing happens in the next few days I'm going to pause that campaign.
I'm a novice to site targeting and have found this aspect to be somewhat off-putting. Initial attempts show that, seemingly, I can bring down overall cpc markedly via site targeting. The only thing is, I've only been able to run ads on a handful of sites - not enough for me to determine greater value. And I've no intention of hoicking up my min bids to some ridiculous figure to see if someone might be gracious enough to accept our ads.
Greater transparency here would be useful.
I understand that the amount to get shown probably changes on a daily basis however some sort of price level would be greatly appreciated.
SiteMatch ads, naturally, are placed at the site level. They are competing, however, against ContentMatch ads, which are placed at the page level (based upon a contextual match between the keyword and the page). I imagine that this makes predicting traffic at particular CPM extremely difficult.
Just as an example of my content activity my most active keyword in the last 7 days on more than 30,000 impressions I had a CTR of just under 4%. The CPM was about $1.62.
For the site targeted campaign I started with a CPM of $2.00 and a daily budget of $10. I received no impressions from 37 sites.
I slowly increased the CPM to $10 and increased the daily budget to $30. I am still not getting any impressions. The campaign shows as active.
Can anyone suggest what is going on here. Some of the sites are quite large while others are smaller.