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Adwords beginner

Tips

         

renaud

10:19 pm on Apr 25, 2007 (gmt 0)

10+ Year Member



Hello all,

I am just finishing my website and now ready to start adwords campaigns. i have hired a search engine marketing agency to take care of my adwords campaign. However, i would like to eventually manage my adwords campaigns. i have started reading the Google Adwords learning center.

Can anyone give me some useful tips / programs / websites etc...to start my learning?

Tx!

Dave_Davis

12:39 am on Apr 26, 2007 (gmt 0)

10+ Year Member



The Adwords learning center is the best place to start, so you're on the right track.

Make yourself a small niche affiliate site and experiment with a few hundred dollars a month.

Aim to get at least a 100% ROI.

Practice makes perfect.

alexzin

12:30 pm on Apr 28, 2007 (gmt 0)

10+ Year Member



Hi,i'm adwords beginner too.Now i got a porblem for my ad display.I set to a few keywords(5-8) to my ad group.The all keywords showed almost same traffic in the keywords tools.But very strange,the one keyword display as usual and got a pretty impression and clicks.But others some keywords didn't have any traffic through.So i try to search keywords as my set on google.com,i have never see my ads display.But i see my keywords showed active in my ad group.What's this matter?

Any experience will be appreciate it,thanks.

bekyed

3:58 pm on May 2, 2007 (gmt 0)

10+ Year Member



Alexzin,

Have you just added the keywords to your campaign?
If this is the case they wil show active on your account until they have been approved,then they will be live.

Bek

rocknbil

8:52 pm on May 2, 2007 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



So i try to search keywords as my set on google.com,i have never see my ads display.

The three reasons I get zapped on this one:

1. Check the "average position" column once the ads start running. If the position is too low (like over 10 or 15) you won't be on page one, sometimes won't even page two. You may need to increase the bids.

2. "Not Active for Search" - your bid is not high enough or the "keyword quality" is too low to display particular key phrases in search results.

3. Daily Budget - after your ads run for a while, or based on Google's history of those keywords, to give you the longest run on your ads Google will only display the ads at intervals so all you budget doesn't get eaten up right away. For example, on $5/day and average of .05 per keyword, if the keywords are popular your entire budget can get eaten up in two hours. So they will space them out so they last throughout the day.