I am just finishing my website and now ready to start adwords campaigns. i have hired a search engine marketing agency to take care of my adwords campaign. However, i would like to eventually manage my adwords campaigns. i have started reading the Google Adwords learning center.
Can anyone give me some useful tips / programs / websites etc...to start my learning?
Tx!
Any experience will be appreciate it,thanks.
So i try to search keywords as my set on google.com,i have never see my ads display.
The three reasons I get zapped on this one:
1. Check the "average position" column once the ads start running. If the position is too low (like over 10 or 15) you won't be on page one, sometimes won't even page two. You may need to increase the bids.
2. "Not Active for Search" - your bid is not high enough or the "keyword quality" is too low to display particular key phrases in search results.
3. Daily Budget - after your ads run for a while, or based on Google's history of those keywords, to give you the longest run on your ads Google will only display the ads at intervals so all you budget doesn't get eaten up right away. For example, on $5/day and average of .05 per keyword, if the keywords are popular your entire budget can get eaten up in two hours. So they will space them out so they last throughout the day.