Does Pausing "Reset" Content Match

conversion cost doubled

[One Thing Well]

I run a campaign getting traffic almost exclusively from Content Network.

The client paused the campaign a couple days ago, for just a day, and the conversion costs now are double what they were the same period last week.

Assuming all other factors are static, does pausing a Campaign cause Content Network ads to start from scratch so to speak?

Or should things go right back the way they were when the Campaign is resumed?

[makee]

Same experience here.
It seems seveal days needed to catch up previous performance.