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New to adwords

can I stop using adwords at anytime?

     
4:45 am on Apr 19, 2007 (gmt 0)

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Hi I am seeing if anyone can help me out, I am about to use google adwords for the first time. My question is can I stop the ads at anytime or am I gonna get billed for it every month?
4:53 am on Apr 19, 2007 (gmt 0)

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You can stop the ads anytme. You can set a daily budget. You can set the time period you want it to run. You can set the peak times you want it to run etc.

Do set a daily budget, you are comfortable with. Set a CPC which is workable for you. Do not go overboard when you start. Start small and build slowly.

When you have a big budget campaign with a high CPC, the pause/stop action may take upto a few hours to completely pull the ads off various servers. This may lead to a little extra billing so play safe with a small budget to start with. It is also important to track, the pause feature after a few hours to reconfirm that ad delivery has stopped. You can write to support in case of any problems and adWords support will normally respond within 24 hours.

3:38 pm on Apr 19, 2007 (gmt 0)

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To Green_Grass's excellent response, I'd like to add a couple of things:

* Most advertisers are on a 'post-pay' option, which means that you pay after you have received the clicks, rather than before. This is important to keep in mind if you do pause or delete your ads - as you'll almost certainly receive a follow up billing which covers the clicks you've received in the time period between your last payment, and the time you paused or deleted your ads.

* To maximize your chances of success, I would highly recommend learning as much as you can about AdWords. It is a very nuanced program, and, IMO, you should expect to put in some serious work in the early phases of your advertisin as you come up to speed on those nuances. It is a very rare advertiser who sets their campaign up perfectly on the first go, never monitors and adjusts anything, and then sits back and watches the business pour in.

Some resources of note:

* The searchable AdWords Help Center:
[adwords.google.com...]

* The AdWords Learning Center:
[google.com...]

* This forum, of course. ;)

AWA

1:00 am on Apr 20, 2007 (gmt 0)

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thanks a lot for the help
1:57 am on Apr 20, 2007 (gmt 0)

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Do anyone ever take google exam? As english my second language so I have been read from google learning centre some part of them I clound's understand well . Any suggestion?
9:34 pm on Apr 21, 2007 (gmt 0)

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There are a few advantages to taking and passing the Google AdWords test. You become an official Google Advertising Professional. Here's a list of the benefits that come with it.

[adwords.google.com...]

[edited by: eWhisper at 12:38 am (utc) on April 22, 2007]
[edit reason] Please don't drop links. See TOS. [/edit]