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Typical Day for AdWords Account Manager

What should an AdWords Account Manager be doing each day?

7:25 pm on Apr 18, 2007 (gmt 0)

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10+ Year Member

joined:July 28, 2003
votes: 0

I am wondering what you spend your time doing each day. I am trying to change my habits, and maximize the time that I spend managing the Ad Campaigns that I am running.

How would your break your day up? I think that I spend too much time looking at the Account statistics, just looking at the numbers. It is hard not to take a peak, and see how the day is going.

Right now, I would break up my day as follows:

Looking at Campaign Statistics 40%
Reading Webmaster World 20%
Ad Creation 10%
Keyword Creation 10%
Website Changes 5%
Looking At Competitors 5%
Looking at Traffic / Conversions 5%
Looking at Offline Conversion Statistics 5%

How would you break up your day? In what order to you look at things? Thanks for your input.

4:56 pm on Apr 19, 2007 (gmt 0)

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WebmasterWorld Senior Member 10+ Year Member

joined:July 8, 2002
posts: 1157
votes: 0

Your priorities are all messed up. This is how you should be running things for a NEW campaign -

- Spend 30% of your time on keyword research (finding new keywords using Google keyword suggestion tool, Wordtracker etc). This is the most crucial aspect and has to get the highest priority.

- Spend 30% of your time adding keywords/adgroups/ad copies

- Spend 10% of your time managing bids so that your current cost per conversion is equal to desired cost/con. This can be done once in a week.

- Spend the remaining time reading up on WebmasterWorld.

Looking at competitors, fiddling around with ad copies etc is a waste of time, especially in the initial stages.

However, once your campaigns are running smoothly, your priorities should change accordingly. You should be spending more time on bid management, keyword tuning and adcopy experiments (basically campaign optimization)


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