National Targetting vs Regional Targetting

[admagix]

If i am having a same keyword targeted both nationally and regionally in 2 different campaigns (eg: I have 2 campaigns 1) targeted US 2) Targeted "New York" alone.).

In this case which ad will show up when a user searching for that keyword in "New York"?

[Nancy99]

Most likely in the ad in the campaign that has the best CTR.

[Rehan]

The one with the higher Ad Rank will be displayed.
Ad Rank = CPC x Quality Score

There's more info on Ad Rank at [adwords.google.com...]

[admagix]

Thanks for your answers.. :)

I heard that the ad which is locally targeted will trigger most often than the ad targeted nationally regardless of CTR/Rank/QS.

Is this true?

Please advice.

[Jon12345]

I would also like to know if this is true.

[admagix]

Can anyone confirm this issue?

I would be glad to get the answer from AWA.

Thanks

[admagix]

AWA, can you please help resolve this issue?

[Jon12345]

Yes, come in AWA! We want to know.

[Rehan]

You don't need anyone else to answer this for you...you can find out the answer yourself.

Just set up two identical campaigns, one targeting the whole country and the other targeting just New York state. Make the ads different enough so you can tell which campaign it belongs to (just omit a comma or period in one of them, for example). Then go to [google.com...] and see which one is shown. Play around with the bids for the two campaigns to see how the bids affect which ad is chosen.

[edited by: Rehan at 12:20 am (utc) on April 24, 2007]

[admagix]

Thanks Rehan,

I got the answer from Ad-diagnostic Tool.

Jon12345, Use the "Ad-diagnostic Tool" under Tools menu for the answer.