Max Adgroups per Campaign - really

[Jon12345]

The Google literature suggests that 100 adgroups is the max per campaign. However, I have recently spoken to someone who says they have over 10,000 adgroups in one campaign.

Can anybody verify this, pass comment or enlighten me?

Thanks,

Jon

[arieng]

I know that the 100 Ad Group limit is not is not a hard and fast rule, I have several campaigns that have 150-200 Ad Groups. But 10,000? Egad!

I've heard two possible explanations. First, the limits (25 campaigns, 100 Ad Groups, etc.) are relative to each other. Use fewer campaigns, you get more Ad Groups. That still doesn't explain how you could get to 10,000 though.

I've also heard that the AdWords team has been known to remove the limits from certain 'special' accounts. Start spending 6 to 7 figures per month, and I think they let little things like Ad Group limits slide.

[admagix]

Yeah..Its True!

One of my client's account has an increased Campaign/Adgroup/Keyword limit. My client is spending nearly $5000/day. Google have increased the account size equal to 100 accounts.

[Jon12345]

That is a huge increase!

[admagix]

Yep, we have nearly 1,00,000 keywords in place already and we are starting new campaigns with same keywords targeted locally for each State separately. So each local targeted campaign will have the same old 1,00,000 keywords in place.

[AdWordsAdvisor]

It'll be pretty clear to long-time readers of this forum that the AdWords team tries to be flexible with such 'limits', in order to give advertisers the 'headroom' they need to build their advertising program most effectively and successfully (while also maintaining a system that is speedy for all advertisers, and as free of as much 'dead wood' as possible.)

I think it is worth saying that there are at least a couple of things in common among advertiser who request - and subsequently receive - such adjustments: their accounts are cleanly configured and they are making very effective use of their existing keywords, ad groups, and campaigns.

AWA