Google and PennySaverUSA.com are working on a deal in which free "shopper" publications would contribute classified listings to Google's search index and add local merchant pages with coupons to Google Maps, according to a consultant who heard a presentation on the deal at an industry conference.The companies also are talking about running a "bid-for-print" advertising test between PennySaverUSA.com's parent Harte Hanks and Google. Under the deal, Google also could end up training sales reps at the "shopper" publications to sell AdWords to offline merchants that Google otherwise would have a hard time reaching, says Peter Zollman, principal of Classified Intelligence, a consultancy in the classified and local advertising industry.
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Google "doesn't want to build a sales army and this is a way for them to latch onto a sales army of locally focused small and midsized publications that are out selling every day to the merchants they want to reach," Zollman said.
The Penny Saver... Is nothing sacred?!
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