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I have a question regarding how conversion rate is reported on Google Adwords.
Say, I have the conversion code for 'LEAD', 'SALE' and 'PAGE VIEWS' pasted on the appropriate pages of my site.
Say, a visitor up on his visit triggers the conversion code for LEAD once, for SALE twice and for PAGE VIEWS thrice.
What is the conversion rate for this particular click? Also, how many transactions have occured?
Also, say the visitors then comes back directly on to my website and then purchases something. Does my conversion rate reported in Google change?
AWA please help.