Recommend Best Book On Adwords?

Best Book On Adwords

[Truegho]

Can anybody recommend the BEST book on Google Adwords? Have just started with the program but there seems so MUCH to learn! Although Google itself does provide a good, detailed HELP centre, your eyes get kinda tired and sore after a while from reading from a computer screen.

Thanks.

[tinch2112]

I just picked up this book at a bookstore a few weeks ago.
so far I've found this book helpful so far. in my second week of reading it. I only spend an hour or so a day reading the book at work.

Ultimate Guide to Google AdWords
By: Marshall/Todd ISBN(10) 159918030-8

[AdWordsAdvisor]

Google itself does provide a good, detailed HELP centre, your eyes get kinda tired and sore after a while from reading from a computer screen.

Truegho, we do have at least one excellent (and printable) resource to offer you, which you'll find here:

Learning Center - Text Lessons Catalog (printable by section):
[google.com...]

I just picked up this book at a bookstore a few weeks ago....

<opinion> Back in my college days, I had a professor who repeatedly hammered home the point that any text book (regardless of subject) that was permanently bound would almost certainly be out of date - due the to lead time required for the publishing process.

So (IMO), if you do buy a book, at least run through the Help Center and Learning Center on topics that are of particular interest to you - as these resources are updated frequently by the AdWords folks.</opinion>

AWA

[benevolent001]

Google should provide all its advertisers prinited book of its help section , its not easy to read that lot in front of computer , now dont say take a print out your self , we spend lot of money on adwords every month and google should keep advertisers happy

may be you might be doing this only for high end corporate customers

i gave this suggestion to google team during recent survery carried out by them , not sure if they listen or not

-------
btw i guess no book might be covering recent changes of quality scores , marshall book i guess is bit old , might be useful for lots and lots of overall tips i guess

please let me know how you find that book and share any special tips and tricks you might be gathering from it

[Rehan]

The book that tinch2112 mentioned was published in Nov 2006, so it's relatively up to date. Read the reviews for it on Amazon and you'll get an idea of the content. One of the recent reviews there puts it well: "While the Google site has a thorough range of tutorials, they almost exclusively focus on the MECHANICS of Google adwords: how to do specific, basic tasks. Marshall and Todd's book is focused on STRATEGY: how to get maximum results from your Google ads dollars by understanding how the program works. Big difference."

I think the book is a very good complement to the Google tutorials.

[AdWordsAdvisor]

Google should provide all its advertisers prinited book of its help section , its not easy to read that lot in front of computer , now dont say take a print out your self , we spend lot of money on adwords every month and google should keep advertisers happy

I understand your point very well, benevolent001 - and in theory I whole-heartedly agree with you.

In practice, however, it isn't quite that simple - mainly because the content in the Help Center evolves virtually every day, and is then updated/localized in dozens of languages.

AWA

[martinibuster]

They DO have a printer friendly version. That's good enough for me.