Question About Spanish Ads

[jcmoon]

We have created translated landing pages for some of our ads. We'd like to run these ads in Spanish speaking countries, which is easy.
However, how do we run these ads for Spanish speaking people in America? We have the same part numbers (keywords) in our English ads. Will this cause a conflict?

I understand those who speak Spanish in America should set their Google setting to Spanish, but if they don't - I guess they'll never see our Spanish ads in America...

Thoughts?

[BriGuy20]

I'd just target both to America - one to Spanish language setting, the other to English. Make the ad copy clear which language is which, and direct to the correct landing page.

Also, make sure you have prominent language switch links on your target site, in case someone clicks on the wrong language by mistake.

[jcmoon]

Thanks for the reply. I will see how this works out.

Anyone else?