[edited by: La_Valette at 8:29 pm (utc) on April 4, 2007]
I thought trademarks weren't permitted in the ads, but they were ok in the keyword list...
C'mon, it referred to a general part of the world, as generic as saying, say, 'midwest'!
Ironically, they'll still run the original ad.
So it's off to MSN AdCenter with that one.
Israel
[edited by: Rehan at 3:37 am (utc) on April 5, 2007]
If you're not using DKI, then just request an exception.
US and/or Canada:
Keywords – we do not investigate trademark terms as keywords
Ad text – we are able to investigate the use of a trademark in ad text
Does this mean we can have trademark terms in keywords and use DKI inside US and CA to show up my ads?
Outside the US and/or Canada:
Keywords – we are able to investigate trademark terms as keywords
Ad text – we are able to investigate the use of a trademark in ad text
We cannot use trademark terms in any way?
It certainly looks like a bug to me...
Does this mean we can have trademark terms in keywords and use DKI inside US and CA to show up my ads?
I don't believe so. If you use DKI, that means the trademark terms are showing up as ad text, and that's not allowed. So all that will show is your default text, as long as that's not a trademark term. If your default text is a trademark term as well, then the ad will likely be disapproved. (That's my understanding of it - you'll have to ask them to be sure)
If you use DKI, that means the trademark terms are showing up as ad text, and that's not allowed.
That would make sense, but currently Adwords is flagging the keywords as trademark terms even when DKI is NOT being used.
So all that will show is your default text, as long as that's not a trademark term.
Netmeg,
That makes perfect sense and consistent to something I experienced.
I had an adgroup where I wanted to use a term that happened to be an archaic ethnic slur. Of course I wasn't using it as the long forgotten insult. Nowadays, it's a generic non-trademarked term to describe a modern product.
For a reason tech support had to work on for about a year, I was unable to request exceptions through the interface - just went in a loop.
I couldn't be bothered to write a history book to Adwords support to explain the circumstances, so I got the bright idea to create a DKI ad and use the term and related terms as keywords.
I patted myself on the back for my ingenuity only to find out later that searches were using the default ad text.
I don't doubt DKI handles anything impermissable that way, be it trademarked terms, forbidden words, etc.
Perhaps I should apply for a trademark for the 'slur' which hasn't been used since the early part of the 20th century ;)
However in the meantime, off to MSN AdCenter I went with that one...
Israel
I don't doubt DKI handles anything impermissable that way, be it trademarked terms, forbidden words, etc.
Yep - I just had this experience earlier this week, where, for a new campaign, none of my DKI terms (all cities - the default was the state) would display because they were paired with what apparently is a 'trigger' word; I was told that my ads were against policy because of this word. I asked for an exception, and was refused. Then I asked for clarification of this policy (namely specifics) and I was told they'd actually looked at my site and decided to approve everything, and my DKI ads started running properly.
We have to remember that Google is trying to automate things as much as possible (they have to - the scale on which they operate would be unmanageable otherwise) and there are limits to the decision making that automation can reasonably provide. So you don't necessarily take the first or even second answer you get as the last word. Keep pushing until you get an actual human response. (But try to do it politely)
wanted to use a term that happened to be an archaic ethnic slur
** now you've got me curious - I would love to know what this word was...
I contacted them a couple nights ago and after a live chat and a couple of e-mails back and forth, the issue has been escalated to their technical team. I was also granted exceptions for the trademarked terms that I had tried to use in keywords.
It's definitely still happening...
AWA
By the way, did the resolution affect anything related to trademarks in ad text also? I noticed that at the same time as I was experiencing the problem with the trademarked terms in keywords, I was not able to use a certain brand name in the ad text. I could do it before the trademark term bug popped up, and I can do it again after it has been fixed. Just wondering if it's related or coincidence.
Thanks, AWA. :)
A pleasure. Just wish I'd been a little quicker on the scene. ;)
By the way, did the resolution affect anything related to trademarks in ad text also? I noticed that at the same time as I was experiencing the problem with the trademarked terms in keywords, I was not able to use a certain brand name in the ad text. I could do it before the trademark term bug popped up, and I can do it again after it has been fixed. Just wondering if it's related or coincidence.
Hmmm. As I looked into it, Rehan, I didn't hear anything like that at all. I'll certainly pass your comment along to the tech folks, however.
AWA
