Adwords Specialist

[tsinoy]

Hi everyone,

is there any sort of discount for adwords specialist who is managing a number of adwords account that is spending a certain amount monthly, ie. $50k, $100k etc.

regards.

[beesticles]

If you mean a discount from Google, and you're in Europe, then the answer might possibly be yes. But I'm guessing that you're not in Europe, so no.

[trannack]

So if you are in Europe what is the threshold, and how do you know about this?

[beesticles]

You need to be managing a minimum of €250K a quarter, plus there's other criteria for qualification [adwords.google.com]. It's called Best Practice Funding (BPF).

The whole agency discount thing is common practice in Europe (for online and offline media). I know about it because I worked for an SEM agencies for about 5 years.

[trannack]

Thanks for that. Never knew about it before.