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Bought another company selling same product

Like to merge adwords accounts - but want both set of ads to show

     
8:59 pm on Apr 2, 2007 (gmt 0)

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My understanding is that if you merge your adwords account,
only one set of ads will show for a given keywords, even if the keywords point to a totally different domain.

I would like to manage both companies from one adwords account, but I need both set of ads to display, as they sell the same line of product, but from different manufactuers.

Does Google have a flag to allow double serving, when one company buys another, or do I need to keep both accounts separate.

By the way, these are total separate companies 'legal identities', so I am not violating the Google multiple account rule in the TOS.

7:08 am on Apr 3, 2007 (gmt 0)

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I suggest you ask Adwords on the best way to proceed with this. The other possibility that springs to mind is having two adverts for the relative adgroups - one pointing at one site - the other at the new one. Change the settings to even rotation.

However, I'm sure this isn't an uncommon situation and perhaps Adwords have another suggestion for you. But I've not heard that this is possible from the same account. I would have expected that you may be able to open another account for the other company.

9:21 am on Apr 3, 2007 (gmt 0)

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Maybe you can open an client center (MCC), and control the accounts from there.
[adwords.google.com...]
3:31 pm on Apr 3, 2007 (gmt 0)

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Thanks, it looks like the MCC is the way to go.
9:44 pm on Apr 3, 2007 (gmt 0)

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MCC is not the answer, if its linked together eventually.. google will only show 1 set of ads.
10:57 pm on Apr 3, 2007 (gmt 0)

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I suggest you ask Adwords on the best way to proceed with this.

I think trannack is right-on-point with this advice. It is the exact details of the particular situation which will determine what is (and what is not) OK to do here, while also remaining in line with AdWords Terms and Conditions.

AWA

2:22 pm on Apr 4, 2007 (gmt 0)

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What you need to do as this is what I had to do with multiple sites selling the same product.

Get with a rep they will build you a adwords campaign and have the ads rotaing in an out only one will show 50% of the time the other will show the other 50% of the time. This works really well. If you keep it from them they will find out unless you keep the payment stuff different etc and etc... best bet get the rep to help this has worked really well for us...

4:07 pm on Apr 4, 2007 (gmt 0)

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I am trying to avoid rotation of the ads.

The last thing I want to do is divide my adwords income in half for each company, as this defeats the purpose of buying out your competition (at least for PPC)

This is like saying if I am a 50% owner of Ford and a 50% owner of GM, I must rotate my ads between Ford and GM, and not have GM ads and Ford ads displaying at the same time.

5:02 pm on Apr 4, 2007 (gmt 0)

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If you're using the same keywords, it won't work. I have a similar situation with a client who has three separate websites (and three separate companies, actually) which are all loosely about the same service; one site offers the service itself, another offers training on how to perform the service professionally, and the third offers products to help lay people perform the service on their own. I have each of these companies set up as a separate campaign, and even though many of the keywords would naturally overlap, Google won't double or triple serve them at any time.