Improving Ad CTR

Share your tips for good ad copy

[benevolent001]

Hello everyone

I am finding difficulty in getting good CTR , my ctr is very very poor like 1% , i know CTR depends upon various factors like

Your ad position
How much you bid
Your ad copy

i need some tips in writing good ad copy , user tend to click those ads which contain there keywords so is dynamic keyword insertion is the only solution to improve it

there must be many other driving factors which can drive the user to click ads

can you please share anything in this reference

with regards and best wishes

[trannack]

I think that so many ads read almost exactly the same, so I always try to word mine a bit differently. It perhaps stops ad blindness a bit - especially in competitive niches.

Try to use a call to action - Buy Now For $5.00. Why is your product service different from everyone elses? is it price, qulaity, availablility - point it out.

Try to make your adverts very specific to your keywords. Creat more adgroups with fewer keywords - that way you can focus the advert more.

Try running three ads at any one time - monitor for at least a month, then weed out the lesser performing ones.

If a keyword isn't converting well. Try putting it in a separate adgroup. Focus the ad on that specific keyword. Ask yourself whether the keyword is really important to you and your site - if not delete it.

Just a couple - some I'm sure you know, and I'm sure there are shed loads more out there. Good Luck

[benevolent001]

Hello trannack

Thanks for your inputs

You have mentioned one point to have separate adgroups of keywords , do you manage different landing pages too for all of those , and do you show all those in your navigation of website?

hmmm let me clarify a bit , Google algo for quality score now force us to have totally relevant ads , landing pages and keywords , so slight variation from the keyword theme of website make your quality score lower

Just for example , let me say i am selling SEO services to make it more relevant should i make two separate landing pages for set of keywords pairing with search engine optimisation and those who pair with SEO?

so are you making lots of landing pages these days?

hmm i guess discussion is going bit on other side , my original query was related to how to get better CTR , but its all so messed up now with Google quality scores

With regards
jamie

[trannack]

You might look at making smaller landing pages to try and get more targetted traffic. But this does not always work for everyone. Sticky me and I'll have a quick look at your site if you want.