I just started my campaign.
At the begining all my keywords had a great quality score. I got quite a lot of clicks.
After a few hours some where starting to have a poor quality score (even the one with a very high CTR).
After two days, ALL my keywrods have a poor quality score with a minimum bid of £2.50.
- The issue is not with the CTR: they are good, some up to 25%.
- It is not with the textad relevance: all my keywords are included in the textads.
- I assume there there must be an issue with my landing page in terms of relevance and/or user experience?
Could you help?