Is there any 3rd-party software that is any good for managing AdWords campaigns? Every review I've read online seems to be driven by referral links, and I've been finding a somewhat-seedy underworld of affiliate back-rubbing pervading the industry. I can't trust any of the links I find online (they generally reveal their affiliate ID when you examine the HTML), nor do I trust the recommendations of such 'gurus' as Perry Marshall, Joel Comm, etc., whose books I've been reading and who send me countless emails everyday to my junk account.
I'm looking for the sort of program that will do (m)any of the following: generate keywords, examine current bid prices, estimate positioning, reconfigure match-types, adsense arbitrage analyses, etc. I'm willing to pay a reasonable price - and if it works on my Mac, that's a great bonus.
