Phrase Matching with Long Tail

[haggul]

What would be the outcome of chasing longer tail terms when you are already covering part of that term?

For example :

"Blue Widgets Large"

when you already cover

"Blue Widgets"

If a searcher keys in the longer tail term will they get the ad that is associated with my longer term? Will I be able to pay less CPC when the longer tail term is searched?

Many Thanks.

[Dougy]

Initially you may find you will be paying more for the longer tail term until that new term picks up a bit of CTR history and then it should help you obtain that term cheaper.
One other option is to create a new add group for the longer tail term and aim your adds specifically at this new term.

[haggul]

Thanks for that.

In a lot of cases I have done that - just wondered whether Adwords would always go for the closest match or the one that'll earn them the most!?